Martin Lindstrom

Martin Lindstrom is a noted branding expert and author, recognized for his innovative ideas on how brands connect with consumers. He emphasizes the use of sensory experiences in marketing, helping companies understand consumer behavior and create more engaging brand experiences. Lindstrom has written bestselling books, including "Buyology," which explores the subconscious influences on purchasing decisions. He has worked with major global brands and has been featured in prominent media outlets, making significant contributions to the fields of marketing and branding through his research and insights into consumer psychology.