olfactory branding

Olfactory branding refers to the use of scent to create a specific identity or atmosphere for a brand. Just like a logo or color scheme, a unique fragrance can evoke emotions and memories, helping consumers associate certain feelings with a brand. Businesses, such as hotels or retail stores, often use pleasant scents to enhance customer experience, encourage longer visits, and influence purchasing behavior. By strategically incorporating scents into their environments, brands aim to leave a lasting impression and strengthen customer loyalty through the power of smell.