multisensory branding

Multisensory branding is the strategy of using multiple senses—sight, sound, taste, touch, and smell—to create a strong and memorable brand experience. Instead of relying solely on visual elements like logos or colors, brands engage customers through various sensory experiences. For example, a store might use a specific scent to evoke positive feelings, or a restaurant may play particular music to enhance the dining atmosphere. By appealing to different senses, brands can foster deeper emotional connections, improve customer recall, and create a more immersive experience that encourages loyalty and positive associations.