Pine & Gilmore

Pine and Gilmore are business experts best known for their “Experience Economy” concept, which highlights how companies can create meaningful, memorable experiences for customers beyond just selling products or services. They argue that in today’s market, consumers value engaging, personalized moments that evoke emotions and foster connection. By designing these experiences thoughtfully, businesses can stand out, foster loyalty, and generate greater value. Essentially, they emphasize that the future of business lies in crafting experiences that resonate deeply with customers, transforming transactions into memorable, impactful events.