High Touch Service

High Touch Service refers to personalized, attentive customer service that focuses on building strong relationships between service providers and clients. Unlike low-touch service, which often relies on automation and limited interaction, high touch emphasizes face-to-face communication, understanding individual needs, and offering tailored solutions. This approach is common in industries like hospitality, healthcare, and luxury retail, where creating a memorable experience and fostering customer loyalty are essential. High touch service aims to make customers feel valued and understood, enhancing their overall satisfaction and engagement with the brand.