Intangibility in Services

Intangibility in services means that, unlike physical products, services cannot be seen, touched, or stored before they are purchased. For example, when you buy a haircut or legal advice, you can't hold or inspect the service ahead of time. This makes it harder for customers to evaluate quality before experiencing it. Businesses often use reviews, reputation, or demonstrations to build trust and convey the value of their intangible services. Essentially, intangibility highlights that services are performances or experiences rather than tangible objects.