scent marketing

Scent marketing is a strategy that uses specific fragrances to influence customer behavior and enhance their experience in a retail environment. By carefully selecting scents that evoke positive emotions or memories, businesses aim to create a more inviting atmosphere, encouraging longer visits and repeat business. For example, a bakery might use the smell of fresh bread to attract customers, while a spa might employ calming scents to promote relaxation. Overall, scent marketing leverages the power of smell to enhance brand perception and drive sales.