scent research labs

Scent research labs specialize in studying how smells are created, perceived, and influence human behavior. They analyze the composition of fragrances, develop new scents for perfumes, products, and scent marketing, and explore how different aromas impact mood and memory. Using chemistry and sensory science, these labs design and test fragrances to ensure they evoke specific responses or fit brand identities. Their work combines science and creativity to craft fragrances that appeal to consumers and enhance experiences in a variety of industries, from cosmetics to advertising.