Claude Hopkins

Claude Hopkins was a pioneering advertising expert in the early 20th century, known for developing effective, research-based marketing strategies. He emphasized direct response advertising that clearly communicated the benefits of a product, tested different approaches to see what worked best, and focused on creating compelling offers. His approach prioritized understanding consumers’ needs and measuring results, leading to more efficient and successful advertising campaigns. Hopkins’ methods laid the foundation for modern marketing and copywriting, emphasizing honesty, thoroughness, and data-driven decisions.