academic papers on scent marketing

Academic papers on scent marketing explore how different smells can influence consumer behavior and perceptions in retail environments. They examine how pleasant or relevant scents can enhance brand recognition, increase dwell time, and boost sales by creating positive emotional associations. Researchers also study factors like scent strength, timing, and context to understand their effects on memory, mood, and purchasing decisions. Overall, these studies provide evidence that strategic use of aromas can be a powerful tool for businesses to improve customer experience and drive financial outcomes without being intrusive.