Aroma marketing

Aroma marketing is a strategy that businesses use to enhance customer experiences through carefully selected scents. By incorporating specific fragrances into their environment—such as stores, restaurants, or hotels—companies aim to evoke positive emotions, influence buying behavior, and create memorable experiences. For instance, a bakery might use the smell of fresh bread to attract customers, while a spa might use calming scents to promote relaxation. The underlying principle is that scents can significantly impact mood and perception, making aroma a powerful tool in branding and customer engagement.