ambient scenting

Ambient scenting refers to the deliberate use of scent in a specific environment to influence people’s emotions, behaviors, and overall experiences. This practice is commonly used in retail stores, hotels, and offices to create a welcoming atmosphere, enhance mood, or promote relaxation. For example, a bakery may use the smell of fresh bread to attract customers, while a spa might utilize calming lavender scents to encourage relaxation. By strategically choosing fragrances, businesses aim to make a memorable impression and encourage positive associations with their brand or space.