Neuromarketing

Neuromarketing is a field that studies how the brain responds to marketing stimuli, such as advertisements and branding. By using tools like brain scans and biometric measurements, companies can gain insight into consumers’ subconscious reactions, preferences, and decision-making processes. This information helps businesses craft more effective marketing strategies that resonate emotionally and cognitively with their target audience. Neuromarketing bridges neuroscience and marketing to better understand consumer behavior beyond traditional research methods, aiming to enhance engagement, brand loyalty, and sales through scientifically informed insights.