Bernard W. Schmitt

Bernard W. Schmitt is a well-known scholar in the fields of marketing and consumer behavior. He has significantly contributed to understanding how consumers make decisions and the emotional factors that influence their purchasing habits. Schmitt is particularly recognized for his work on experiential marketing, which emphasizes creating memorable experiences for customers rather than just focusing on products. His insights help businesses connect more effectively with consumers by understanding their needs and desires, ultimately improving customer satisfaction and loyalty.