The Brand Mapping Strategy

The Brand Mapping Strategy is a method used by companies to visually position their brand in the marketplace relative to competitors. It involves creating a visual chart—often called a “map” or “grid”—where different brands are plotted based on key attributes like quality, price, innovation, or customer service. This helps businesses understand their current market position, identify gaps or areas for improvement, and craft targeted marketing strategies to stand out. Essentially, it’s a tool for gaining clarity on how your brand compares and how to improve your positioning for better market relevance.