Journal of Consumer Research

The Journal of Consumer Research is a scholarly publication that explores how people make decisions about buying products and services. It features studies and articles that analyze consumer behavior, preferences, and the factors influencing purchasing choices. Researchers from various fields, such as psychology, sociology, and marketing, contribute to the journal, providing insights that help businesses understand their customers better. By publishing rigorous research, the journal aims to enhance our understanding of consumer behavior, ultimately benefiting both consumers and companies in making informed decisions.