consumption culture

Consumption culture refers to a societal pattern where individuals prioritize acquiring and using goods and services as a central aspect of their identity and lifestyle. It reflects how consumer preferences, advertising, and media influence people to seek possessions not just for necessity but for status, enjoyment, or self-expression. This culture often drives economic activity, shapes social values, and influences what is considered desirable or fashionable. In essence, it highlights how consumer behavior becomes a key part of how societies operate, impacting everything from personal identity to global markets.