Qualitative Research
Qualitative research is a method used to understand people's thoughts, feelings, and experiences. Unlike quantitative research, which focuses on numbers and statistics, qualitative research gathers detailed insights through interviews, focus groups, or observations. It helps researchers explore complex issues, capture personal perspectives, and understand why people behave in certain ways. This approach is valuable in fields like social sciences, psychology, and market research, as it provides depth and context to human behavior, allowing for a richer understanding of social phenomena.
Additional Insights
-
Qualitative research is a method used to understand people's thoughts, feelings, and behaviors through gathering non-numerical data. It involves exploring opinions, experiences, and motivations, often through interviews, focus groups, or observations. Unlike quantitative research, which focuses on numbers and statistics, qualitative research aims to provide deeper insights into complex issues by examining the context and meaning behind people's responses. This type of research is valuable for understanding social phenomena, forming theories, and informing policy or practice by highlighting the richness of human experiences.