Focus Groups
Focus groups are a qualitative research method where a small group of people come together to discuss their opinions and experiences about a product, service, or topic. A trained facilitator guides the conversation, encouraging participants to share their thoughts openly. This approach helps businesses gather in-depth insights about consumer feelings, preferences, and behaviors that traditional surveys might miss. The feedback obtained can inform decisions on product development, marketing strategies, and customer engagement, making focus groups a valuable tool in understanding the target audience more deeply.
Additional Insights
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Focus groups are a research method used to gather diverse opinions and insights from a small group of people about a specific topic, product, or service. Typically, a facilitator leads the group in discussion to explore participants' thoughts, feelings, and experiences. The interactions can reveal deeper insights than surveys or interviews, as participants often build on each other's ideas. Businesses, marketers, and researchers use focus groups to understand consumer preferences, test new concepts, and improve products or services based on actual feedback, helping them make informed decisions.