Convenience sampling

Convenience sampling is a method used in research where participants are selected based on their easy availability and accessibility rather than through a random selection process. For example, if a researcher surveys people at a nearby coffee shop because it's convenient, this group may not represent the broader population accurately. While convenient and cost-effective, this method can lead to biased results, as it might miss the viewpoints of individuals who are not nearby or willing to participate, affecting the overall validity of the findings.