non-statistical sampling

Non-statistical sampling is a method of gathering information where researchers select samples based on subjective judgment rather than random selection. This approach focuses on selecting specific individuals or groups that are believed to provide valuable insights into a broader topic. While it can offer rich, detailed information, it may not represent the entire population accurately, leading to potential biases. Non-statistical sampling is often used in qualitative research, interviews, or focus groups, where understanding opinions and experiences is more important than achieving statistical validity.