Theoretical Sampling

Theoretical sampling is a research method used to gather data based on evolving insights during a study. Instead of starting with a fixed plan, the researcher chooses new information sources or participants that will help refine and develop their emerging theories or ideas. This approach allows the researcher to focus on areas that need deeper understanding, adjusting their sampling as they learn more. Essentially, it’s a flexible, iterative process where data collection is guided by ongoing analysis, helping to build a comprehensive and well-founded understanding of the studied phenomenon.