ground theory

Grounded theory is a research method used to develop theories based on real-world data rather than starting with a preconceived idea. Researchers collect qualitative data, such as interviews or observations, and analyze it to identify patterns and themes. From these observations, they generate theories that explain the phenomena being studied. This approach is particularly useful in social sciences, as it allows researchers to build a deeper understanding of complex issues directly from the experiences and perspectives of participants, ensuring that the theory is closely linked to actual practice.