open coding

Open coding is a method used in qualitative research to analyze textual data, such as interviews or written responses. It involves carefully reading the data and identifying key concepts, ideas, or themes, then labeling these with descriptive codes. This process allows researchers to break down complex information into manageable parts, making it easier to understand patterns and relationships. Essentially, open coding is the initial step in uncovering meaningful insights by organizing and categorizing data without preconceived notions, helping to build a foundation for deeper analysis.