thematic coding

Thematic coding is a method used in qualitative research to identify and categorize patterns or themes within data, such as interviews or written responses. Researchers read through the material, highlighting key ideas or topics that appear frequently. These ideas are then grouped into broader themes, allowing researchers to better understand the underlying messages and commonalities in the data. This process helps in organizing and interpreting the information, making it easier to draw conclusions and insights about the subject being studied. Ultimately, thematic coding helps reveal important trends and perspectives in the research findings.