qualitative data analysis

Qualitative data analysis is the process of examining non-numerical information, such as interviews, texts, or observations, to identify patterns, themes, and insights. Instead of focusing on statistics, analysts interpret the meaning behind words and experiences. This method often involves organizing the data, coding it for themes, and drawing conclusions about people's thoughts, behaviors, or social phenomena. It’s commonly used in fields like social sciences, psychology, and market research to understand complex issues, opinions, and interactions, providing a deeper perspective than quantitative data alone.