The Constant Comparative Method

The Constant Comparative Method is a research technique used to analyze qualitative data, like interview transcripts or texts, by continuously comparing new information with existing data. As researchers gather data, they identify similarities and differences, which helps in developing themes or theories. This iterative process ensures that the analysis stays grounded in the actual data, leading to deeper understanding. It's like building a puzzle: with each piece, you compare it to others to see where it fits best, gradually revealing the bigger picture. This method enhances the reliability and depth of qualitative research findings.