
Strauss and Corbin
Strauss and Corbin are researchers known for developing a systematic approach to qualitative research, called grounded theory. Grounded theory involves collecting and analyzing data simultaneously to develop theories or explanations grounded directly in real-world observations. Their method provides structured steps—such as coding data into categories and exploring relationships—to help researchers understand complex social processes or behaviors. This approach is widely used in fields like sociology and healthcare to generate new insights rooted in actual data, rather than testing pre-existing hypotheses, making it a flexible and rigorous way to develop theories from qualitative information.