Observational Research

Observational research is a method used to gather information by observing subjects in their natural environment without interference. Researchers watch and record behaviors or events as they happen, rather than manipulating variables like in experiments. This approach allows for the collection of real-world data, offering insights into how people act and interact in everyday situations. It’s commonly used in fields like social sciences, healthcare, and market research to understand patterns, trends, or relationships, providing valuable context that can inform further study or decision-making.