The Yin and Yang of Case Study Research

The Yin and Yang of case study research represent two complementary aspects: depth and breadth. Yin emphasizes the depth of understanding, focusing on detailed investigation of a specific case to uncover insights and nuances. Yang, on the other hand, highlights the broader context, integrating multiple cases or perspectives to generalize findings. Together, they create a balanced approach—Yin digs deep into complexities while Yang examines wider patterns. This duality enriches our understanding of phenomena, allowing researchers to appreciate both individual differences and overarching trends, ultimately leading to more nuanced conclusions in fields like social science, education, and business.