mixed methods

Mixed methods is a research approach that combines both quantitative and qualitative techniques to gather and analyze data. Quantitative methods involve collecting numerical data, such as surveys or experiments, which can be statistically analyzed. Qualitative methods involve gathering descriptive data, such as interviews or observations, providing deeper insights into people's thoughts and experiences. By using both methods, researchers gain a more comprehensive understanding of a topic, as they can quantify trends and also explore the reasons behind those trends, leading to richer and more nuanced findings.