Quantitative and Qualitative Methods

Quantitative methods involve collecting and analyzing numerical data to identify patterns, test theories, or measure variables. For example, this could include surveys with numerical responses or experiments that yield statistical results. In contrast, qualitative methods focus on understanding concepts and experiences through non-numerical data, like interviews, open-ended surveys, or observations. These methods explore deeper meanings, motivations, and opinions. Both approaches are valuable: quantitative methods provide measurable insights, while qualitative methods offer rich context and understanding, making them complementary in research and general knowledge exploration.