qualitative methods

Qualitative methods are research approaches used to gather in-depth insights into people's thoughts, feelings, and experiences. Instead of relying on numbers or statistics, these methods focus on understanding individual perspectives through interviews, focus groups, or observations. Researchers analyze the information for patterns and themes, providing a richer understanding of social phenomena. Qualitative methods are valuable in exploring complex issues, as they capture the nuances of human behavior and social contexts, helping researchers to generate theories or insights that can inform policies and practices.