Virginia Braun

Virginia Braun is a prominent psychologist and qualitative researcher known for her work in developing and popularizing thematic analysis, a method used to identify and analyze patterns within qualitative data. Her approach provides a structured way to interpret people's experiences and perspectives, making it valuable in fields like psychology, health, and social research. Braun emphasizes the importance of reflexivity and the researcher's role in shaping findings, contributing to a deeper understanding of complex human issues. Through her research and publications, she has influenced how qualitative studies are conducted and reported.