qualitative research methodologies

Qualitative research methodologies focus on understanding human experiences and social phenomena from a subjective perspective. This approach uses techniques like interviews, focus groups, and observations to gather in-depth insights. Instead of focusing on numbers or statistics, qualitative research explores meanings, themes, and patterns in people's thoughts and behaviors. It seeks to understand how individuals interpret their world, making it valuable in fields like psychology, sociology, and education. By emphasizing context and perspective, qualitative research provides a rich, nuanced understanding of complex social issues.