interpretive research

Interpretive research is a method used by researchers to understand how people perceive and make sense of their experiences, ideas, or social contexts. Instead of just collecting facts, it explores the meanings and perspectives behind human behavior, often through interviews, observations, and analysis of stories or texts. This approach recognizes that people's interpretations are shaped by their backgrounds, culture, and situations. It aims to capture the richness of human experience and provide a deeper understanding of how individuals interpret their world, helping us see things from their point of view.