Association for Qualitative Research

The Association for Qualitative Research (AQR) is a professional organization dedicated to advancing understanding and practice of qualitative research methods. It serves researchers, students, and professionals who use in-depth, interpretative approaches to gather insights, often through interviews, focus groups, and observations. AQR promotes high standards, ethical practices, and shared learning in qualitative inquiry, helping members improve their skills and contribute to fields like social sciences, marketing, and healthcare. Its goal is to support rigorous, meaningful research that explores human experiences, perspectives, and social phenomena.