investigación de mercado

Investigación de mercado, or market research, is the process of gathering and analyzing information about consumers' needs, preferences, and behaviors. Companies conduct this research to understand their target audience, assess market trends, and make informed decisions about products, services, and marketing strategies. It often involves surveys, interviews, and data analysis to identify opportunities and challenges in the market. By understanding what customers want, businesses can better tailor their offerings and improve customer satisfaction, ultimately leading to increased success and profitability.