Focus Group Discussions
Focus group discussions are organized meetings where a small group of people share their thoughts and opinions on a specific topic. Typically led by a moderator, these sessions encourage participants to discuss their feelings, experiences, and perceptions. Companies and researchers use focus groups to gain insights into consumer behavior, product feedback, or social trends. The goal is to explore diverse perspectives, generate ideas, and gather qualitative data that can inform decisions. Unlike surveys, focus groups allow for deeper interaction and the discovery of insights that might not emerge through structured questioning.
Additional Insights
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Focus Group Discussions (FGDs) are a qualitative research method used to gather insights and opinions from a diverse group of people about a specific topic or issue. During an FGD, a facilitator guides a conversation with participants to encourage discussion and explore their thoughts, feelings, and attitudes in depth. This approach helps researchers gain a richer understanding of people's perspectives and can be used in various fields, including marketing, health, and social research. The data collected can inform decisions, improve products, or shape policies based on collective views and experiences.