Don Dillman

Don Dillman is a psychologist and survey methodology expert known for developing effective methods to improve how surveys are designed and conducted. His approach emphasizes clear, respectful communication with respondents, using techniques like personalized letters, multiple contacts, and carefully crafted questions to increase response rates and accuracy. His work helps researchers gather more reliable data by making participation easier and more engaging. Dillman’s methods are widely used in social sciences, public health, and marketing to ensure survey results are representative and valid, ultimately supporting better decision-making based on survey insights.