Focus Group Manual

A Focus Group Manual is a detailed guide used to plan, conduct, and analyze focus group discussions. It outlines objectives, questions, and procedures to ensure the group provides useful insights about a product, service, or idea. The manual helps moderators facilitate conversations effectively, manage group dynamics, and gather honest feedback. It also includes guidelines for recording responses and analyzing data, ensuring the process is organized and consistent. Overall, it serves as a roadmap to understand people's opinions and preferences in a structured way, aiding businesses or researchers in making informed decisions.