FGI (Focus Group Interview)

A Focus Group Interview (FGI) is a research method where a small group of people discusses a product, service, or idea, guided by a skilled moderator. The goal is to gather honest opinions, feelings, and suggestions to understand customer needs and preferences. It's like a guided conversation that provides valuable insights, helping companies or researchers improve their offerings based on real feedback. FGIs are commonly used in marketing, product development, and social research to explore diverse perspectives in a collaborative setting.