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Survey Methodology

Survey methodology is the systematic process of collecting, analyzing, and interpreting information from a group of people to understand their opinions, behaviors, or characteristics. It involves designing questions, selecting a representative sample, and determining how to administer the survey. By using statistical techniques, researchers can make inferences about a larger population based on the responses gathered. The goal is to minimize bias and ensure accurate results, helping to inform decisions in various fields, from business to social sciences.

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    Survey methodology is the systematic approach to collecting, analyzing, and interpreting data from a group of people to understand opinions, behaviors, or characteristics. It involves designing questions, selecting a representative sample of respondents, and determining how to gather responses—such as online, by phone, or in person. The results help draw conclusions about a larger population based on the sample. Key aspects include ensuring the survey is unbiased, maintaining respondent confidentiality, and using statistical methods to interpret the data correctly. This process helps researchers make informed decisions based on public knowledge and perspectives.