Arbitron Company

Arbitron, now part of Nielsen, was a media research company known for measuring radio audiences in the United States. It developed techniques like the Portable People Meter, which tracked listeners’ exposure to radio stations and advertising. By collecting and analyzing data on what people listen to, Arbitron helped advertisers and radio stations understand audience preferences and behaviors, enabling better-targeted marketing strategies. The company's work was crucial in shaping the broadcasting industry and ensuring that stations could effectively reach their listeners.