media research

Media research involves studying how different types of media—such as television, radio, newspapers, or online platforms—reach and influence audiences. It aims to understand patterns like who consumes what content, how media impacts opinions and behaviors, and the effectiveness of media messages. Researchers use various methods, including surveys, data analysis, and experiments, to gather insights. This helps companies, advertisers, and organizations create more targeted and impactful communication strategies, ensuring messages resonate with audiences and achieve desired outcomes.