Media Ratings Council

The Media Ratings Council (MRC) is a non-profit organization that establishes standards for media measurement. It ensures that the data used to evaluate advertising and audience reach—like TV viewership and online traffic—is accurate and reliable. By reviewing and accrediting measurement services, the MRC helps advertisers, media companies, and consumers trust the statistics they rely on to make informed decisions in the advertising landscape. Essentially, it plays a crucial role in enhancing transparency and accountability in media measurement practices.