Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) is a trade organization that sets standards and best practices for digital advertising across the internet. It helps advertisers, publishers, and technology companies work together by establishing common guidelines for things like online ads, measurement, and privacy. This ensures that digital advertising is effective, transparent, and trustworthy for all parties involved. Essentially, the IAB aims to improve the online advertising industry’s efficiency and integrity, enabling brands to reach audiences effectively while maintaining user trust and data protection.