Television ratings

Television ratings measure the popularity of TV shows by estimating the number of viewers or households watching at a given time. Ratings are often expressed as a percentage of the total audience or households with televisions. Higher ratings indicate more viewers, which can influence advertising rates and a show's future. Organizations like Nielsen use various methods, including surveys and electronic devices, to collect this data. Understanding these ratings helps networks and advertisers determine what content resonates with audiences, shaping programming decisions and marketing strategies.