BARB (Broadcasters' Audience Research Board)

BARB (Broadcasters' Audience Research Board) is the organization responsible for measuring and providing accurate data on television viewing habits in the UK. They collect information through a sample of households equipped with specialized meters that track what programs are watched and when. This data helps broadcasters, advertisers, and media companies understand audience sizes and preferences, enabling better programming decisions and advertising strategies. Essentially, BARB's work ensures that the television industry has reliable, independent insights into viewer behavior, supporting the creation and distribution of content that resonates with audiences.