TV demographics

TV demographics refer to the statistical characteristics of viewers that networks use to understand their audience better. Key demographic groups include age, gender, income, education level, and geographic location. Advertisers target specific demographics to maximize their marketing effectiveness, as certain shows appeal more to particular groups. For example, a reality show may attract younger viewers, while a news program might appeal to older adults. By analyzing these demographics, networks can tailor content, schedule programming effectively, and determine pricing for ad slots, ultimately improving viewer engagement and revenue.